About
The Imperfect Eco is an affiliate website dedicated to helping you find eco-friendly alternatives to everyday products. Based in New Jersey, our mission is to guide people toward sustainable living choices, while recognizing that perfection isn’t necessary—small, thoughtful changes are. We promote brands offering eco-conscious solutions to empower consumers to make decisions that benefit both their lives and the environment.
We highlight local environmental actions, community efforts, and innovative products, encouraging you to make positive impacts with your purchases. Our goal is to help you seamlessly transition toward more sustainable habits through conscious consumerism.
“WE DON’T NEED A HANDFUL OF PEOPLE DOING ZERO WASTE PERFECTLY. WE NEED MILLIONS OF PEOPLE DOING IT IMPERFECTLY”
-Anne Marie Bonneau
Education
At The Imperfect Eco, we focus on sharing practical tips and educational resources to help you make small changes around your home that lead to a more eco-friendly, less toxic lifestyle. From choosing better sources of household products to reducing waste and energy consumption, we offer guidance on simple, everyday actions that make a significant impact.
Our goal is to make sustainable living accessible by showing how easy it can be to switch to environmentally friendly alternatives and adopt greener practices in your daily routines.
Mission & Partnerships
As an affiliate website, The Imperfect Eco partners with brands that prioritize sustainability and eco-conscious products. While we encourage reducing consumption and reusing what you have, we understand that some purchases are necessary. When they are, we strive to guide you toward products that are ethical, long-lasting, and environmentally responsible.
Our affiliate partnerships allow us to earn a small commission when you make a purchase through our links. This helps fund our mission to continue educating others on the importance of sustainable living. We carefully select brands that align with our values of reducing waste and finding innovative solutions for everyday products.
By choosing these conscious brands, you contribute to the fight against unsustainable practices and help build a more regenerative future for everyone.
Goals
Share environmental news and sustainable innovations in New Jersey communities and around the world
Collaborate with community members and organizations promoting green education
Partner with organizations meeting environmentally friendly goals
Reduce plastic production, carbon emissions, and toxic chemicals
Protect animal and human rights with good working and lifestyle conditions
Encourage mindful shopping that limits purchases to meaningful and long term products
Utilize materials that are easier to recycle, biodegrade, or compost and ultimately reach a circular economy
Commit to evolving with updated science and growing to learn from mistakes
Connect globally with all socio-economic levels, ethnicities, gender identities, sexual orientations, and humans
Provide products and resources that help us step towards planetary responsibility and care
Help to empower individuals to make an impact and change their lifestyles towards zero waste and regenerative culture